Fiverr Forum

Impressions etc

Could someone please explain clearly what ‘impressions’ ‘views’ and ‘clicks’ are, what they do and how important they are.


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I’m guessing that must be a tough question to anwer.

Hey, you can read more about impressions, views and clicks here:

Please read it hope you will get your answer it’s not a difficult question but I don’t know why anyone give you an answer.

IMPRESSIONS: These are impressions from Fiverr, or the number of times your Gig appeared in the thumbnails (i.e., on the homepage, category/subcategory page, search, and user page).
CLICKS: These are clicks from impressions, or the number of clicks after a user saw it once on the homepage, category/subcategory page, search, and user page.
VIEWS: These are total page views, or the number of page views on the actual Gig page.
ORDERS: This is the total number of orders from this Gig.
CANCELLATIONS: This is the cancellation rate, or the number of all types of cancelled orders divided by the number of orders from this Gig.

In the graph view, you can also see:
SOCIAL GIG VIEWS: This is the number of views on social media (i.e., Facebook, Twitter, etc.).
CONVERSION RATES: This is the average from the total page views divided by orders.

Note: You can filter by these statistics by days or months. You have arrows next to each number in the statistical list. A red arrow indicates a drop from the previous period selected, while a green arrow indicates an increase. For example, if you select LAST 7 DAYS, the arrows will represent the trend from the last 7 days compared to the previous 7 days.