There have been lots of changes on Fiverr over the last 6 - 7 months - introduction of a new level evaluation system, more marketing of Pro’s, and a realignment of the marketplace.
It looks like this is all designed to make the company more attractive as it looks like they’re moving towards an Initial Public Offering (where they go public on the stock market.)
Clearly they want to be more attractive to investors, which means showing an increase in revenue, creating more repeat demand for gigs, and launching premium services. It also partly explains all of the tests of the platform and changes like greater fees, as they explore variations to drive revenue and profits.
If they go ahead, expect to see more streamlining and a drive towards greater profitability.