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Increasing Page views yet no sales, What is it i am doing wrong?

As the title suggests, I have been noticing my Analytic page for few days now, The trend is increasing page views which result in conversion rate dropping and no sales at all. What could be wrong? And what is the right strategy to get sales? Should i focus a bit more on the Gigs that have been getting clicks and views or should i improve on other gigs which are not getting views and clicks?