It’s been a good week for me here.
I’ve got some great reviews, a couple of nice tips ($24 tip on $60 order) and seen some great banter on the Forum.
The best thing by far though has been the success of a new gig I put up about 10 days ago. I have just received my third order for this gig (bringing the total value of this gig’s sales to $285 in its first 10 days) and have a number of promising custom offers sent out for it too.
Yeah, I am boasting a bit about it but to be honest, I am really delighted with it. You see, this gig was something I tried some time ago and it didn’t get ANY sales, so I deleted it. I didn’t forget about it, I believed that there was definitely a market for it and that I could deliver 5 star quality. So I thought about it, wrote it out on paper, looked it over and imagined it as if I was a buyer. I realized that if I saw someone offering that, I wouldn’t buy it. It looked a little bit like I was trying too hard to get sales or something. Just too “salesy”, too much jargon, too much like every other gig offering similar services.
It’s an SEO gig, where I now offer to do the same process for my clients as has worked for me with sites of my own. People doing SEO are viewed, in general, with a little bit of suspicion. I believe this is deserved by the industry as frankly, the attempts by SEO’s to make it look like “we have some little secret that nobody else knows” does us no favors. It is creating an air of mystery around what most businesses consider or should consider as their main marketing tool. No business owner wants that. So, having rejected my own gig description, I set about writing it out, exactly as I would like to see it if I was a business owner. I also mentioned that those with unrealistic expectations or unreasonable demands should not contact me. The gig is clearly described and I have created some templates for myself to answer questions from different types of buyers.
So here is the thing I want to tell those who are making a gig or struggling to get sales on a gig. Look at it. Decide what you will actually do for whatever price you are charging. Lay it out simply. Explain the process, don’t oversell yourself. Don’t try to convince the buyer that you are the best writer/graphic designer/website creator/programmer/voiceover etc. The simple fact is, you are not - and everyone knows you are not so by claiming that you are, you simply look untrustworthy. Be honest, be detailed, be straight-forward. It makes a difference and also helps in other ways.
If people know what you are offering then they will not have unrealistic expectations.
If you detail what you do and a buyer unfairly rejects your delivery it then CS will have your back.
You should get less annoying or needless questions.
Just Say What You Will Do Then Do What You Said!