Combine your Facebook custom tabs with Facebook ads to boost conversions.
•Capture email addresses of users who are interested in your product or service.
•Drive downloads of a lead-generating resource.
•Get people to take advantage of a special offer.
•Get sign-ups for an online marketing event you’re hosting, like a webinar.
Custom tabs should always direct people to an app that has a clear focus.
See this example >> http://screencast.com/t/uPiYVryY8b
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