Oh man, you really helped me think this one through! Thanks!
I had a chuckle browsing keywords, and picked a few long-tail, but I don’t know if I should mix it up to pick a few high-traffic kw, as well.
Then, I added a new gig that’s super affordable, and it’s a good deal, for I’m promoting to new clients and they get a deal.
I took a break, and when I came back to work, I had a breakthrough. I’m working on a luxury service gig, and I have you to thank for making me realize that I should create a few more offerings! The luxury gig will showcase more of my personality and my personal career goals.
I’m also thinking of rebranding to have a more corporate appeal, but I don’t want to lose the personal touch because I think it will be appealing to have an actual creative writer (i.e. novelist) work on the team.