The ways and strategies that I have chosen to market and promote my gigs won’t necessarily be the same for you. I can’t tell you the specifics of what I do to market my gigs, but I can encourage you to pursue a process to figure out what those ways might be for you and your services.
To start, figure out who your target customers are. You are the people – the group of people – that specifically need your services. Those are the only people that will purchase your services, and should, therefore, be the people you target with ALL of your marketing.
Once you know who these people are, do some research to figure out where they reside. Where can they be found (online and off)? Where do they hang out? Where do they go when they are looking for the kinds of services that you offer?
Then, combine everything you have discovered above. Go to where those people are, and tell them about the services you offer. Don’t spam them, though. Get to know them. Become of value to them. By doing so, you are offering them solutions to the problems your services exist to correct.
Be creative in your marketing. Blog about your services and draw in those target customers to your blog posts. Find forums where these people talk about what you offer, and become part of the conversations (again, do NOT spam… participate. Become of value to the conversations). Connect with these customers on social media. Purchase ad space where they people can be found. Attend trade shows. Post helpful how-to videos about your services on Youtube…
The marketing possibilities are endless. The trick, though, is to choose the marketing possibilities that match your target customers. If you’re not targeting those customers, you’re not pursuing effective, productive marketing. Reach out to the people need what you offer. It will be extremely challenging and hard work most of the time, and you will need to be persevering and patient. Marketing success will NOT happen quickly. But when done right, it can be extremely rewarding.
Being in business as a freelancer is not easy. But it can be profitable – if you’re willing to work hard to reach your success goals. Don’t give up, but don’t expect immediate results either.