This may have been covered by someone else, however here is the perspective of a new user (buyer) to the site. Here is my experience from using Fiverr and there are some simple things sellers can do to get attention and ultimately sell more.
I work in Marketing and am pretty great at it, but really rubbish at design. I was on the hunt for a logo on Fiverr and I really love the concept of bringing global buyers and sellers together. I posted my job and added an attachment of what I was after using the graphic tool I am expert at MS Paint (haha).
BIG BIG DISAPPOINTMENT
Within a few hours of my job going live, I had 30+ offers from designers and that’s exactly what I wanted. However, 99% of the sellers who contacted me were making a huge mistake. They were thinking like DESIGNERS, not MARKETEERS (yes, you read right). I got loads of messages from three types of sellers and I expect Fiverr lets you (the seller) create a bog standard blurb which you just send when new jobs appear. It is the same as uploading your C.V. on a jobsite and creating a standard cover letter…you probably won’t get hired (along with the thousands of people who applied for the same job in the same manner). The three types of sellers are:
I will give you a 2D or 3D LOGO design, providing the file in png. for print ready, jpg format and include multiple revisions, Free Editable and Source file, I am highly experienced in Adobe Photoshop, Adobe Illustrator, Adobe Flash lnDesign, Corel Draw, Text Design Pro.
I am a Level 2 seller and have been in the industry for 4 years. Here is a list of my service 1- 2 High-Quality Initial Concepts 2- JPG/PNG & 3D Mockup delivery 3- 300dpi res. 4- 24 Hour Delivery 5- Source File & Vector Files 6- Transparency 7- Revisions 8- Favicon 9- Stationary 10- Social Media Kit and much more.
Make no effort sellers
Hi I can design a nice thing for you, or See my profile for my work
The main thing these sellers miss is, WHAT DOES THE BUYER want? As a buyer, I spend about 5 seconds (literally) on each seller’s message. I’m not interested in the content that the three types of sellers above have to say, or at least not at this stage of the buying process. With 5 seconds in the shop window, you want to use that time to stand out and be seen through the crowd of designers.
WHAT GIGS DID I LOOK AT? (Do these things from today - please)
Of the 38 messages that came to me, I only spent time looking at 2. Why?
- They addressed me by my name, meaning they took the time to look at my message and attend to the small details
- They didn’t talk about their experience, vectors, Indesign or other design mumbo jumbo. They mentioned the name of my project (small details), they mentioned they had seen my attachment.
- They very briefly talked about my idea (BINGO) and addressed some of the pointsI raised. It might have been a single line but that shows interest, attention to detail (again) and crucially THEY PUT THEMSELVES IN MY SHOES.
These were the Personal Touch Sellers
Once you have my attention, now you can tell me about the many many years you worked in design and vector files, now you can put on your designer hat.
Another important factor in the buying decision that is overlooked is
- Spelling, Grammar and Punctuation - Very important
I appreciate this is a global site, hence there are a lot of people who’s first language is not English. However, the cool thing about the arts (music, design & dance) is they are universal and transcend language barriers. However, language is still key to getting the job to showcase your universal design language. Bad spelling and grammar is also a turnoff, I need to know that we will be able to communicate clearly. However, if you are not a natively English speaker (and I 'm not), there is a really cool tool to help you. GRAMMARLY, a free online tool that Instantly checks and correct grammatical, spelling, and punctuation mistakes. Simply download the extension and it runs in the background, correcting any errors in your email, chats, Facebook, Instagram or Fiverr posts.
These are very simple steps and granted it means you spend a bit more time sending out job request, but you are focusing on quality over quantity. Note how my initial decision to consider a seller is not price, technical know how or previous jobs, it is you putting yourself in my shoes.
I will happily look at your profile text and write it for you, free of charge. If you send me a pretend job, I can respond in the way a Marketer would just to give you and idea.
Please let me know what you think and if you put these steps into action, what differences you see.
Thanks for reading and all the best.