“I love it!! Now, re-do it…for free.”
This happens ever-so-often when I deliver an otherwise fine video to a Fiverr buyer, but after seeing the finished product, they now realize that their script wasn’t very good to begin with, and not even a seasoned pro was able to make it great…
How to make your video come out much better? Simple, before ordering your video: READ-YOUR-SCRIPT-OUT-LOUD-FIRST.
Strong communication comes from clearly stating your ideas, facts and intentions. Even a “well-written” script which sounds good on paper, may not “read” well when spoken out loud.
Try this: Print your script out in a nice BIG font and have an employee, co-worker, friend, or even a precocious child attempt to read it like a pro. Immediately you’ll hear the problems in your writing: You’ll hear the dullness, the “tongue twisters,” “log jams.” Some sentences may have 3-4 different thoughts or facts thrown into one – I call these “kitchen sink” sentences.
Try it out loud first… Your ear will give you a better script and you’ll get an even better video.