There are two sides to this coin called reselling. Buyers today are quite savvy and everyone who is in business knows the general range of what a certain service costs. If they are paying a sub-contractor more than what the sub-contractor is paying you, it’s mostly because they have added value to the package before purchasing content and will add value to it after you provide the content.
Typically, Keyword Research (33%) + Content (33%) + Uploading and marketing (33%)
There might be aberrations where people overcharge, but as a pattern reselling as a business model is a really sane concept. It’s unfair to write it off as a lazy person’s work. Often, the original business is aware that their provider is sub-contracting parts of it to others and they are fine with it because the sub-contractor adds value to it in other ways and justifies the cost.
In my previous role as a brand strategy manager, I used to manage a team of writers. Often, there used to be a lot of market research before we zeroed in on the keywords based on the overall strategy. Basically, a lot of work went into it even before the writer started writing. Once the content was delivered, it was my role to upload it to the client’s site, which more often than not had content locking (pay for this to access this content), which required backend coding which the content writers would not have been able to navigate. I can understand an external observer thinking that both, the writer and myself provide the same thing, ‘content’, and therefore should be valued and paid equally, but that’s because they are not privy to the other aspects of the business.
Even if the sub-contractor was selling ‘the same thing for more’, there’s also the aspect of bringing in the leads. The sub-contractor is the one who brought in the business and shared the bounty with you by outsourcing a chunk of it to you. How much money did you pay him for lead generation? 0.
Sub-contractors bring in business to freelancers which we otherwise would not have gotten on our own, or would have had to spend money to acquire by means of paid adverts or social media marketing. It’s good business. Almost no reseller has been able to run a successful business for a long period by simply selling the ‘same thing for more’, they are adding value to it in one way or another, which the original buyer is cognizant of.
You can charge whatever you think your services are worth, but going after the sub-contractor and calling them colorful adjectives like lazy scammers and jerks is a bit over the top. The sub-contractor is paying you what you asked, and you are delivering what you promised, where is the scam in this? As for those who, you claim, are selling ‘the same thing for more’, what stops you from investing in lead generation/marketing and acquiring such high paying clients yourself? That is what the sub-contractor essentially did, he hustled and negotiated and sold the idea that his services were worth whatever he charged the client, which is what they are being rewarded for.
There’s no honest resellers and dishonest resellers, there’s just business. Incidentally, a freelancer passing judgement on sub-contractors for ‘charging too much’, might open him up for counter-judgment from the sub-contractor for ‘charging too less’ and driving market prices down. Which is why I never do that.
TL;DR : [quote=“emmaki, post:2, topic:80058”]
I’m not sure that your advice to check buyer before they order stands. Think about it.