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People who have Facebook like gigs and Youtube view gigs

I wanted to know what the validity of these gigs were. Are these real people who like your pages or are they artificial? I always wondered how people programmed websites to respond to this without being banned. It kind of makes me wonder what is real from fake. When I see likes on Facebook for my favorite musician, did that many people really hit “like” or did they skew the numbers in their favor? Gangnum Style is an example of this being the first video to hit a billion views on YouTube, and to do it so quickly is remarkable.