People


#1

People are really strange. I teach swimming in my private pool and most of my students are not too happy in the water. They go away from me feeling elated at what they have done, but not able to put the swim stroke together properly. I then suggest for $5 they can buy my ebook which is 15 pages plus photo’s to help them progress into swimmers. They all without exception have said "Great. I’ll do that!"

I send them the link after congratulating them for what they have done, and out of 30 people ONLY 2 have bought the ebook!

What next?


#2

Pirates.


#3

People expect to get that knowledge straight from you, and not from your ebooks.