To try to clarify:
A High-Risk product would be a Logo for $15 which is clearly assembled in an online bot from clip art. This will draw in poor clients who don’t understand much about how business works. These buyers may be nice people but all too often they will have no idea how business should be done, let alone what a logo really is and therefore how it should be made. Selling such a product attracts clueless buyers and repels serious buyers. This strategy may bring lots of enquiry but returns will be low - made worse by losses with cancelled jobs.
A Low-Risk product would be a Logo for $1,500 where no images are made until a clear Brief about what the business is, who the desired customers are, and what they need to feel about the business has been made after several in-depth conversations. Images will be made by hand in a serious art package (or even drawn at first). Once a direction is chosen (remember thsi is not a pretty pic but a message encapsulated in a visual story) the final logo is developed and delivered along with a document outlining how the logo should be used, colors, etc. Preferably even color alternatives for different situations. This strategy will reduce inquiry rate but returns will be fair-good with few losses seeing the client has to be invested from the start.
The first option may try to ask for initial contact, and fail. The second option will rarely have any new client orders without a conversation first as no experienced buyer will buy without doing their research whereas many inexperienced buyers do - often before they even know what they want themselves.