So I know everyone is suffering from the gig impression plague. I have been searching for reasons as to why this might be and feel that it may be linked to marketing expenditure.
Of Fiverrr’s $190m revenue in 2020, $94m of that went towards sales and marketing. I feel that it is safe to assume a huge chunk of that would be Google and Facebook related, with Fiverr always dominating the paid ads for keywords like “logo design” in Google Search which would run up a huge bill. I’ve noticed that using NordVPN to proxy into different geographic zones, notably in the US, they do not appear to be paying for PPC ads on Google Search and are in 4th or 5th spot for organic.
Not sure what others think, but could this be a reason for the huge drop in some gig orders?
I feel we might have a better idea of what is going on after the Q1 2021 investor call on 05/06/2021.