You should adjust your bid by increasing it for a few days, then lowering it for another a few days. After 30 days you should get an idea about if ads worth for your gig or not, if your gig should get some changes in title, tags, description, image, video, etc.
Until now, I noticed (and I’m not the first seller who see this) that since I’m using ads, my gigs’ exposure decreased in organic searches (and increased the exposure did by ads).
It’s very weird and non-productive for Fiverr, because the ranking algorithm should help us (sellers who are spending money on ads). We should get more impressions in Fiverr’s searches, not to get a lower exposure inside organic searches made by buyers.
If you’ll buy advertising from FB, Google, Bing, SoundCloud, or other popular platforms, then your organic visits will increase (not only the ones from ads). It’s their interest (of the platforms mentioned above) to give you a small help in organic searches, because you’re a “premium” content publisher. (you’re buying ads).
But on Fiverr, it seems that as more you’ll bid to get impressions (via ads), then as lower your organic visits will be. Starting with next month I will stop using Fiverr’s ads if nothing will change (to be like at ads from Google, Bing, FB, etc). I can’t afford to kill my organic exposure due to Fiverr’s ads.
Also, I noticed that for some gigs their ads seems to not increase impressions, even if I bid $3 per click.
Also, the quality of customers I’ve got via ads until now is very low. One order is cancelled (the buyer tried to impose his terms and get a lot of free work), and another customer has a shop with a single product (he is a beginner who expects to become rich with a single product)…
From organic searches I’ve got almost all buyers very well targeted and high quality. From ads… I can’t say this.