Full disclosure: I worked at fiverr for a couple of years or so, in the past. Therefore, my experience as a fiverr Seller is also somewhat affected by my time as an employee of the company, and all the good and bad things that exist in any company, and my opinion of fiverr overall is that it is an amazing company with great values, run day to day by awesome people. That doesn’t bar me from being honestly and reasonably critical, of course, and here below is one such particular criticism I have about fiverr at present.
Hi fellow fiverr forum folks,
I have been looking over the new level system for sellers, and thinking about its impact on the community, since it was announced.
Here are my pros and cons about the new seller level system:
- it’s automagical, so you remove any human politics and human error (in theory)
- it’s explained clearly (though not completely) with stats and charts and easy text.
- the reviews are monthly, giving you the chance to climb as quickly as possible (again, in theory).
it’s automatic and not a smart AI algorithm, meaning it’s blind to context and therefore harms sellers and as a result, also harms the buyers who would have otherwise purchased that seller’s gig.
it’s not clearly explained at all. the data is insufficient and incomplete. the metrics’ data is not all fully accessible in an easy way, even if you can dig around for it and extrapolate data for yourself.
the reviews are monthly, even though most sellers sell very few gigs in any given month. So a single buyer can destroy a seller’s level, even if they just did it to harm the seller’s level, and yes, that happens more than you probably know.
the system does not care who canceled an order, or why. Again, as above, this means anyone can buy anything from anyone and cancel and take the seller down a level. i know, because this happened to me just today. i was dropped from Level 2 down to Level 1, and that is ridiculous. How does all of the aggregate time that someone has spent offering and delivering great gigs for happy customers, not count more than a single canceled order from someone who clearly did not cancel for any legit reason? again, because the system is automated, there’s no way to make the system take that into consideration.
the system does not care if a rating is right or wrong. So again, as above, a single seller can leave even a 4 star review and this can take someone down from Top Rated Seller to level 2. I know, because this happened to me. And keep in mind that a 4 star rating is hardly a bad rating! Why should anyone be demoted for getting a good rating that just isn’t 5 stars?
the system uses only the last 60 days as data to judge a seller’s rating. While that surely seems smart inside of the company, it’s terrible for sellers and buyers, because it represents a completely false picture of the marketplace. Now, anyone can go on and do negative work against any seller and get away with it much more easily than before. And now anyone can also hack the game to raise their levels with a bunch of quick tricks that i won’t share here, because people should not do those things! This means fiverr is now letting anyone game the system, and is killing off actual high quality gigs by being lazy and using an automatic system, rather than by increasing the human resources necessary to maintain an actually high-quality marketplace.
This is all very bad, extremely demotivational, anti-aspirational, anti-freelancer, anti-solopreneur and anti-SMB. and what it means is that fiverr is driving small volume sellers (and other sellers) away from the platform, especially the individual sellers upon which fiverr was built.
There are better ways to prune such a large marketplace of bad sellers. The method chosen was apparently the laziest, worst and most short-sighted one possible.
It’s a shame that fiverr has done this.
I remain optimistic that fiverr will improve again. i just hope it’s sooner, rather than later.