I knew that our culture has become video-centric, so when I created my first few gigs, I just sat in front of my webcam and spoke about my gig. It seemed real, authentic and raw. But I’m not so sure it is getting the conversions I’d like.
I was going to ask the community here, what have you been successful with? Real authentic videos with yourself and your voice? Or “fake” videos with text overlay and images?
It probably depends on the type of gig. If the gig is for a “Kinetic Typography” video it would be best with text etc. so the viewer could see roughly what they’ll get in a delivered video. It’s similar with other gigs where the end product is a video - it will help if they can see in the video roughly what things are/can be delivered in the video (though the delivered gallery will help a lot there).
You don’t have to go with either the “text overlay and images” or “the person talking to camera”. You could have both in the same video (or have a video background too - not just still images).
The person talking to the camera can help in gigs for being “real, authentic” and helping with trust (though I suppose a real profile image could also do a similar thing), which can be helpful for gigs that involve working on their websites etc. If having a real (person talking to camera) video, which could also incorporate text/images, slightly different lighting might help (where it isn’t shining into the camera as much). Maybe it helps how confidently the text is read too. So it really depends on the type of gig I think, and may help how professionally it’s done etc. (keeping it trustworthy/honest and not like some ad videos).