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Sales Funnel intial and ongoing costs

I have a financing webpage and facebook page. I need to drive people to my webpage and have them either:

  1. Signup for services on the webpage (preferred)
  2. Call or email me for more information

I do not have a list of people to email or target. I will need this done.
I need the webpage setup with the landing page and information on my services.
Is this what is included in a “sales funnel”?
What I am looking at for initial costs and ongoing costs to keep a constant flow of people coming in?


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