Seeking suggestion for proper GIG marketing

[akibshahriar]

Hello everyone. I am a new seller. We know, the amount of client order is highly depended on gig marketing. Fiver suggests us to market our gig in social media But some people around us do spamming instead of marketing.

So I just want to know what kind of task is actually called spamming?
What kind of task is actually called gig marketing?
Because there is a variation of opinions found among us.

Thanks…