“The ability to simplify means to eliminate the unnecessary so that the necessary may speak. ”
Good main gig image is most important thing that makes your gig get attention and clicks. You may think that your 900 words gig description or 5 best performing keywords are giving your sales. This is far from truth. If your gig image is good you are gonna get noticed, if your gig image is great your gig converts clicks. I just started on fiverr and my main gig is converting 76% views into clicks.
If your gig is not performing well, you should think about upgrading your main gig image. And tips included in this small article you don’t need to use only in fiverr, many of this tips will work in other sections of life - business, politics or even real life.
Switch to Buying and search for random services. Now look at best performing gigs and gigs that perform mediocre. Look at the gig images of both sellers and compare them. What you gonna see in most cases is:
Mediocre Seller Gig Image:
- Filled with unnecessary and too much informations
- Using small text sizes and bad fonts
- Too much bold text, cursive or any other text decorations
- Mark out not important things
- Bad use of colors
Top Seller Gig Image:
- Good use of fonts
- Perfect color combinations
- Important content is highlighted
- Not much of text decoration
And even this gig image should be simpler. The truth is when it comes to gig images the less is more. How im gonna know what you do, if you fill your gig image with “TOP RATED SELLER”, “100% SATISFACTION” or my favorite “EXCLUSIVE ON FIVERR” badges , like what’s that even supposed to mean?
We web developers know that users this days are spending just too low time on websites, and can’t be bothered with unnecessary informations. In the past websites was looking like newspapers and to find something you needed to play with hundreds of navigation items…
But now if you will try to present too much information to client, client will get bored and look for simpler gig. Buyers time is important and they don’t give a crap if your service is “exclusive” because it’s not and they can get same job done just two mouse scroll moves away.
In my opinion the best practice is to keep it simple, clear and use color combinations that contrast with each other. You can even go deeper and use color psychology on your gig image to boost your gig even more! About color psychology you can read there: Use color psychology to improve your gig
I hope you understand me. Im not trying to offend someone. Remember we all trying to make some money. Good luck with your gigs!