Instant Articles is a mobile publishing format that enables news publishers to distribute articles to Facebook’s app that load and display as much as 10 times faster than the standard mobile web.
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What is Google AMP?
Google AMP stands for Accelerated Mobile Pages. It is very similar to Facebook Instant Articles. However, Instant Articles are limited only to Facebook’s platform, more specifically to their mobile app.
Why Is AMP Important?
Many mobile users, reading on the web is often slow. AMP is important because it helps web pages load faster which potentially improves usability and convinces visitors to stay longer on your site engaging with your content. The logic is straightforward: faster load time leads to better engagement, which reduces bounce rate and improves mobile ranking. You should consider implementing AMP on some of your site’s critical pages: info pages, blog posts, contact us, etc.
Benefits of AMP?
#1 You can place Adsence code
#2 It speeds up website load time
#3 It increases mobile ranking
#4 It improves server performance
#5 Amazing speed is achieved
#6 Responsive Design
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