I do branding for a living. Two questions come to mind when I see this logo:
- NAME: What do “lips” have to do with insurance?
2). LOGO: Is this a car insurance-only business? Because if it isn’t (or you provide other insurance services), then the outline of a car in this logo makes no sense.
Since you asked for feedback on the name and logo depicted, if I had to give it a rating from 1-10 (with ten being the best), and taking into consideration the limited information that you shared with us in your inquiry, I’d have to give this overall brand name/logo a 1 out of 10. It just doesn’t seem like a cohesive, well-thought out brand, and the visual imagery is rather confusing.