The primary purposes of tests on most other freelancing websites isn’t actually to accredit users. They know that tests aren’t full proof and can easily be cheated on as mentioned above.
Instead, the primary focus is to create a new revenue stream by charging users to take the tests. I whole heartedly disagree with this. It adds another hurdle (and a paid one at that) to the entry point of the platform.
They have already added paid/sponsored ads, which is another flawed shirt term revenue stream.
All these schemes are flawed as they make a more difficult entry point and are charging to create success, meaning less users are able to sign up and will likely stop paying if they don’t get the results they desire.
Instead of charging for success, the ideal business model would involve helping more sellers become successful and then offer additional services for those who are. This way you are charging on a positive and much more likely to create a long term revenue stream. Sites like Shopify do this. They allow for additional apps and tools to be added to your account for a monthly fee. You can be successful without them and build to them. Then once you subscribe, it’s unlikely you’ll unsubscribe.
A good example of this kind of tool is the current csv export on revenues. Do new users, or those with less sales need this? No. Is it invaluable to higher sellers who do? Yes. Imagine this was an app (maybe even 3rd party created by other fiverr users themselves!) And came with a monthly service subscription like $3. 1000 users then opting for this tool would consistently provide $3,000 a month to fiverr, direct from there selling balance. $3 is nothing and as it’s coming direct from your balance you’d never notice it. Rather than tests and adds which you only do for a short time - or you subscribe to ads and they don’t work (so you stop paying) or they do work and you no longer need them to generate sales
Other examples of apps you could opt into are
An advanced analytics breakdown
Quicker clearing times
The ability to list more gig
And so on. In fact, all of these could be packaged as a “fiverr plus” subscription. $15 a month for helpful tools that aren’t a requirement to sell or necessary to gain more sales but are invaluable to those that do.
Fiverr has a very large user base. Imagine 10,000 signed up to this, that’s $150,000 a month, or $1,800,000 additional revenue per year with no processing or merchant fees. That makes much more sense in my eyes regarding monetization.
Tldr - tests are a poor attempt at a money grab and im glad fiverr doesn’t have them