Most people don’t know a thing, and their general clues will be biased on a heap of (usually false) assumptions and preferences. Your stuff may be platform independent, but your target market most certainly isn’t, based on their interests. The most obvious place to start is B2B or B2C.
Or you can waste time and money with untargeted marketing and advertising to people who don’t care a single flip about your product. Pretty obvious, no? The fact that you’re saying never to exclude people clearly shows that you don’t really know how to run a good campaign on social media.
But yeah, OK. General? Go spam Twitter and Facebook and call it a day. Or wait for a so-called expert with kind words and ice-cream to lure you in with their promises of easy sells.
Your research so far is worthless and won’t get you anywhere fast–make my suggestions the starting point for better research and better results.