So today I received a ‘Doers Digest’ marketing email from Fiverr. Like most spam (sorry) I only clicked on it because I thought it was an official Fiverr email. Then there was the usual, ‘these are great services to think about buying etc etc.’ However, then I had an idea…
As I understand it, Fiverr has an official blog and podcast. I don’t pay attention to these, just because I’m not that kind of person. What, though, if Fiverr created a second ‘sellers blog’ which only real Fiverr sellers can contribute to?
Let me explain.
As a writer and video maker, I get inundated with people asking to see samples. - And I turn all such people away. Sending links out to my own blog, portfolio site, or similar could result in my breaching TOS. At the same time, I can’t give out samples of work which has already been delivered to clients, as this would breach their copyright.
Given the above, wouldn’t it be good if Fiverr released a blog platform like a Fiverr version of Medium? Specifically, one where any seller could post content and media? It would obviously have to me moderated. However, as I see it, the benefits to Fiverr and Fiverr sellers would be profound.
- Sellers would be able to link prospective buyers to a page (or pages) showcasing what they are capable of
- Every day, Fiverr would have it’s content marketing efforts boosted a hundredfold, thanks to sellers creating indexable blog content for Fiverr FOC. (Good for SEO)
- Allowing regular sellers to curate and publish content whenever they like, would help sellers feel involved with building the Fiverr brand
To clarify, I’m not talking about a blog strictly about Fiverr. I move to Cyprus soon. Right now I could blog about random things like the adverse effect the rabies vaccine has had on my dog and what other pet owners should watch out for. Or I could write a 5-step digital nomad checklist, tips for managing your freelance business when away from home, or just a random travel guide.
Conversely, someone like @misscrystal could write occasional posts concerning the history of witchcraft etc.
The point would be that there would be a platform which sellers could use to enhance their brand identity on Fiverr, while also giving Fiverr buyers face time with real sellers.
Personally, I think this would be a very effective and cheap way for Fiverr to market itself which sellers themselves would feel really passionate about.