A few months back, I did a comparison of the impact of the first St. Level’s Day, following the first monthly evaluation. We’ve now had four evaluations in total and I thought it would be interesting to see what that has done to the number of gigs on Fiverr, at each seller level.
With this in mind, I captured the number and percentage of gigs by level across 16 popular categories in the Fiverr marketplace - two under each of the eight top-level categories. I measured them on two dates, Friday 12 January and this morning, Thursday, 3 May.
I have shown the “before” and “after” results below, together with the difference between the two days. A few points to bear in mind as you read through the tables:
- This only measures the total number of gigs by seller level in each category. It doesn’t measure number of sellers - however, number of gigs should be an OK proxy.
- This is publicly available information that I took simply by visiting each category, filtering by level of seller, and copying the results.
- Highlights are purely there as a visual aid - I will explain this a little more in the notes under each table.
The Day the Earth Stood Still (Baseline) Table - Friday 12 January
The yellow highlighting on this table simply shows what percentage of gigs by level are above the average for that level of gigs as a whole.
Armageddon Table - Four Months In - Thursday 3 May
The highlighting on this table shows us where the biggest changes are.
Deep Impact Table - Changes Between the Two
Finally, this shows where the changes are. Again, the highlighting shows the areas that moved the most. Note that the percentage numbers here are absolute not relative.
This means that if 10% of the gigs were at a certain level before, and only 5% are now, I will have shown a difference of -5% (an absolute value) not -50% (a relative one). This is probably only a definition that matters to stats geeks like me, so you can safely ignore it!
So, what does this tell us? Here are my initial thoughts:
- The overall number of gigs between the two days went up quite signifcantly, by almost 16,000 gigs, so in aggregate, monthly evaluations are not dirving sellers off of the platform.
- 89% of all gigs are now in the “New Seller” or “L1 Seller” level, compared to 69% before the change.
- The “video” and “marketing” categories saw the biggest overall percentage shifts away from L2.
- There are only about 3% fewer TRS on the platform than before monthly evaluations.
- The biggest impact has been in demoting L2 sellers.
- Almost 20% of gigs lost their L2 or TRS rating and were demoted to a lower level.
I hope this is useful, and I would be fascinated with your thoughts. Let’s hear them!
Note: My maths is not impervious - if there are any errors in my insights or calculations, please point them out to me in a private message, and I will correct them. Additonally, this is not a thread to complain about losing your level, there are plenty of other places you can do that. Thanks!
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