In order to win a client’s heart on any digital marketplace using Fiverr as an example, there are two things involved. It’s either you have a good seller’s account or you have a good and well-structured proposal that can compel a buyer to instantly purchase from you. Either way, you still win the client’s heart.
Before a client decides to purchase your gig or any service you offer online, a careful potential buyer will definitely respond to your sellers’ profile. You also have to know that if a client responds to your proposal, it means that your proposal captivated the heart of the client. It is also paramount to draft a good buyer’s request proposal that converts.
You may have everything the buyer is looking for on your profile, but if your profile leaves something to be desired for or if another seller’s profile is better than yours, then I bet that the buyer will take that business elsewhere. Top buyers will always compare you against your competition.
So, the key to success on any digital marketplace is to create an excellent seller’s profile that will help you stand out from other sellers and also craft a good proposal (popularly known as sending buyer’s request).
Like I said in the previous chapter, “I am not going to bore you on how to create a professional Fiverr account. You can freely learn that by watching YouTube videos. However, let me quickly drop some quick tips that you need to keep in mind when creating and editing your profile.
Including an introductory video on your gigs will increase your chances of buyer conversion.
Use animated videos because animated videos convert more
Make sure you have a quality profile picture. Keep the image clean and simple. (I used a logo of my writing brand on my own profile).
YOUR PRICE SHOULD BE RIGHT
High-priced Gigs with zero reviews may not attract buyers. I always advice people when they are about to start selling on any digital marketplace to be “review conscious instead of money-conscious.” Lower your service rates especially when you are just starting out.
Consider raising the price of your gig whenever you have a lot of orders on queue, but don’t be greedy about this. Exercise some restraints towards this. For example, if you offer a $5 gig, try and increase it to $10 or $15, don’t go increasing it to $50 or $100. Don’t go ahead of yourself.
Learn to adjust your prices according to your workload. This logic is quite simple. All you have to do is lower your prices on periods orders are slow and raise your prices if you have a busy period.
THE POWER OF COURTESY AND BONUSES
Emphasize on your profile that you provide bonuses and extras to buyers who buy from you
When sending your proposal in the buyer’s request forum, offer a free bonus with your gig to attract new clients to your profile
Remember that you can control the buyer’s perception of your Gig’s value. Take some time to write down the most essential things about your Gig that buyer’s should see and endeavour your profile reflects your stated values.
While you can save time to create a buyer’s request proposal template, try and exercise some courtesy and apply some common sense by tailoring them to suit each buyer’s unique needs.
I hope this helps?