I want to share with you a history I read some years ago and I really liked it, I think is part of the spirit of Fiverr Services. Sorry if I have some grammar mistakes, I am spanish and english is not my mother tongue so please be kind with me… XD
The Smile of Mr. Gomez
-- Design... what? -- ask me the grocer while he weigh 2 kg of potatoes.
-- Graphic Desing -- I said -- it´s my job.
He looks me with the same face as I face a trigonometry problem.
-- mmmm, right? -- he said -- with a really uncomfortable silence.
I will going to ask him, I promise, I will going to ask, like some other times, do you know what graphic desing is?, but I control myself. I didn´t want to be like a teacher wiht Mr. Gomez, I don´t have authority to do that. I saw his wrinkles, his friendly way of looking and an old picture hanging in the wall next to a poster of Gardel... I thinked, Mr. Gomez has so much to share, so much to teach...
Finally, I asked him -- why don´t you tell me what graphic desing is about?, I am relly interested in your oppinion.
Mr. Gomez looked at me, he didn´t expected my question, but he answer inmediatly.
-- mmm... you make... drawings... don´t you? -- he asked.
I really expect that answer, so I replied.. -- so, for you, my profession is like an artist..
-- No, is not that.. you communicate things with these drawings and people use your drawings for something, are usefull for people. I suppose it´s a better way to communicate, for example, I can´t shout people in the street trying to sell them my apples... the shrink will stop me!!
I smile, of course.. Mr. Gomez never mention a clasical graphic designer, but he knows the difference between art and design (not every graphic designer knows this difference!!!), he knows that graphic design must be directly connected to the purpose for they are made. And he knows that graphic desing give a solution to a problem of communication among people.
Mr. Gomez continue -- But that is for other people.. I only have this little shop.. do you understand?.. This must be expensive.. only for big companies.. look, I use a cheap car and I will like a BMW, but I haven´t got money even for the first fee..
Antonio Francisco Gomez show me the reason why people don´t understand graphic desing. Lots of people thinkgs that desing, graphic design, is exclusive and fragment the social status.
So the really problem is not that people don´t understand what graphic design is about, the problem is that they thing is not for them, they are scared, they think they cannot be part of the "selected" people that can afford a graphic design service. And, obviously, that is our fault, graphic designer fault. Our objetive is, in most cases, is to make big projects, win big contests, be in magazines, be design stars.
And we forget the key, we forget Mr. Gomez. We forget people, forget the working-class, we forget our audience.. think about.. who design the bus tickets?, who desing the flyer of the pizza bar in our town?, someone has to tell everybody that Mr. Gomez is a good person that select the best vegetables to give them to me.. Sure, that action will not bring us an award and never will be shown in a design book.. but, perhaps, Mr. Gomez will sell more vegetables and, why not, they will employ his son and his friend who where unemployed, and, who knows, perhaps some day Mr. Gomez could open new shops and hire more people... perhaps in our town will be less unemployed.. could you imagine this??.. Mr. Gomez will be really happy!!!, could you imagine his smile???
That´s the reason I like graphic design. I try to break the rules in my town, I try to bring a service that everybody can afford.. who knows... it´s my way to change the world..
Hope you like the text!!! and sorry for my english mistakes...