UX research tools can be typically categorised into two key varieties: Analytics and usability testing. Some commonly used research tools are:
- Google Analytics : This is one of the most commonly used analytics tools for websites around the world. UX researchers use it for understanding user journey, on-site behaviour, etc.
- Hotjar : UX researchers use Hotjar to see heatmaps, session recordings and conduct surveys on the site.
- CrazyEgg : CrazyEgg is used for heatmaps and A/B testing of different interfaces.
- Optimizely :In addition to heatmaps and A/B testing, optimizely also offers multi-variate testing and personalisation capabilities.
- UserZoom : For qualitative as well as quantitative user research, including participant recruitment, UserZoom offers end to end solutions.
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