If you’re stuck with selecting the right amount of money to spend on PPC (either Adwords or Bing), I can offer you a way that will help you to do it correctly.
- Spend as much as you should according to your business goals.
- Take under consideration the competition that exists
- Avoid under spending & poor results
- Take under consideration your sales efficiency & improve it if it’s too low.
to find out what this gig is all about.