I’m a big advocate of going niche on areas and topics - it helps you to:
- Build up a relevant portfolio you can share with other clients.
- Enhance your expertise and experience in a particular field.
- Create a reputation as a good content creator for that niche.
- Generate repeat business.
- Reduce the competition you face.
After looking at the seven gigs I’ve had in place for close to a year (since I joined), I’ve decided I need to experiment a little more.
I realize that as a TRS I can have up to 30 gigs, so it’s time to make use of that. I propose to go super-niche on several of the areas I can write in, to see if that will help to optimize my services, tags, search positioning, and more.
At the moment, my main areas of specialization are business, finance, technology, and healthcare. I’m going to break this down with separate gigs for several of these areas, for example:
Business - Break down to:
- Process improvement and productivity.
- Risk and compliance.
- HR, culture, and employee engagement.
Technology - Break down to:
- Artificial intelligence and bots.
- Blockchain (although not cryptocurrency - had enough of those white papers!)
- Software as a service.
- IT service delivery and managed service providers.
- Internet of Things.
- IT security and encryption.
Finance - Break down to:
- Currency exchange and money transfer.
- Business accounting.
- Forecasting and planning.
Healthcare - Break down to:
- Healthcare information technology.
- Healthcare communications.
- Revenue cycle management.
- Biotechnology and medical devices.
There are a few other topics I’ll put in there, and I still plan to keep the high-level gigs too. This is all part of an experiment to see if going more niche can help me with orders.
You will also notice that most of my topics appear fairly dry and dull, although I love writing about this stuff. The secret here is that it’s often the “unglamorous” topics where you can make a mark and demand higher prices. Not many people want to write about HIPAA, PCI DSS, enterprise accounting, or change management - but if you can, you can get better compensation because there aren’t that many of those writers around.
At the same time, I am going to increase my prices - at the moment I have to go out of office for around half of every month due to not having the time to meet demand. I am hoping that increasing prices will slow down the orders to buyers with enough of a budget, meaning I can spend slightly longer on each one. I’ll probably start with a 20% increase across the board, which will make prices looks like this:
- Standard writing, articles, and blog posts: $300 per thousand words.
- Web copy and work requiring more research: $350 per thousand words.
- Advanced research and white papers: $450 per thousand words.
This is all before Fiverr takes its 20%.
The plan is to see if a combination of going more niche and increasing prices leads to a reduction or increase in revenue from the platform.
That’s one of the great things about Fiverr, it lets you run your own mini-experiments with pricing and gigs to see what works (and what doesn’t).
Anyway, that’s the plan - I will make the changes and report back on how things are going in a couple of months. In the meantime, if you’ve had any experience with going more niche and raising prices, I’d be interested in what your results were.