Here are some helpful tips that can and will cut down on turnaround times when it comes to working with a voice-over talent!
From the “…in a world” movie trailer voice, to the cheerful “guy/gal-next-door” delivery, the spectrum of vocal styling is expansive! When selecting a Voice-Over talent, make sure you listen to their demo/body of work to hear if their voice is a right for your project. Most Voice-Over talent can do a multitude of different deliveries, if you find one that you like(from their body of work/demo) make sure you reference that particular piece of work when communicating with them!
If you can’t decide on a particular vocal style or unable to reference previous work, here are just a few “buzz words” that you can use that will help you communicate with your talent what type of style you are looking for:
Announcer- think BIG,EXTREME and EXCITEMENT!
Authoritative- Knowledgeable, confident, corporate.
Conversational/Guy/Gal-next-door- Talking to a friend, no real “sales pitch” going on, just good old wholesome conversing!
Inspirational- A caring,gentle voice that entices the listener in a powerful, yet soothing manner.
While there are tons of different and unique vocal styles, these are just a few that will help you and your talent get on the same page!
While a lot of voice-overs are dictated by subject matter, and are open for interpretation, sometimes the timing/pacing/flow of the read HAS TO BE VERY SPECIFIC! To make sure this is achieved, provide the talent with a well thought out, written script(or copy). Talent can only read what he/she is given, but a good voice-over is dependent on a good script!
Punctuation is your friend. Want excitement or surprise? Use an exclamation point! Want a break in the rhythm? Try placing a (pause) or …If you want something to stand out as more important or urgent USE CAPS or bold.Want something delivered in rapid fire? Runthewordstogether.
If it helps to clarify what you need, include a brief “back-story” to the character. i.e when the line,“A good set of brakes can be a life saver.” us said by someone who just narrowly missed crashing through a guardrail, it will/should different than the same line delivered by an auto mechanic!
Adjust the style of writing to help bring out the personality of the person speaking. Yeahs and uh-hums are for casual,friendly style. Crisp short sentences are for styles that are more formal.
The beauty of Fiverr is that it is a WORLD MARKET! However,that can also mean that sometimes,well,things may get…lost in translation!
To ensure that your words/names/places(i.e Naw Lins or New Orleans) and products sound exactly like you need, it’s best to write them the way you want them said, which is not necessarily how they are spelled! If you want,say an unconventional emphases, write where you want it emphAsized. This helps out the voice-over talent immensely; which in turn, cuts down on turnaround time! If there is a particular word or product, that has a distinct accent or colloquial pronunciation, you can always include an audio recording of how you would like it to sound!
Keep in mind that these are just a few tips to help cut down on delays, which can be the result of needed changes/revisions that could have been avoided.
Ultimately,through open communication with talent, you will be helping them deliver the perfect voice over!