One-off videos are great, but the key to attracting a larger audience is to create a series of ongoing videos that deal with certain topics. Plan each video to follow on from the next, in a logical manner. When you do this, you encourage viewers to
watch one video after the next, which means more views and more clicks to your business website.
This is especially effective for educational videos in specific niche markets. It also gives you the opportunity to promote the entire series, instead of a single video. People will spend hours watching your videos, like they watch series on
television, all because you’ve made the effort to package them like this!
Educating your audience is key to increasing your business growth.