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Video Marketing for Buyers - Think Like a Casting Director

You might have had a great concept, but that guy in your video? Well, if he’s a bit boring or monotone he could be the reason nobody’s sticking around. When you choose your speaker, they’re your first impression with prospects. When casting, consider your speaker’s projected persona, whether they speak with varied intonation, and if they’re a great representative of your brand. Most importantly, choose someone genuine your target audience will connect with. A natural speaking presenter who has the on camera persona can make the difference between increasing sales or not having sales at all. An effective tip before you choose your spokesperson.

Another short post on the same topic?

As I mentioned in the other posting. We broke these posts up because buyers simply don’t have the time to spend on a long posting. So, we split these into specific information so it’s a quick read. Not sure what the problem is.