Based on attention span data, you’ve only got about eight seconds to capture your audience before they’ll bounce. To combat short attention spans, use the first line of your video to qualify viewers right away. In other words, if the first line of your video is super specific, you’ll instantly lose the portion of the audience that is least likely to convert and you’ll be left with those in your target market you can actually persuade.
Video requires you get to the meat of your message much faster and by aiming to hold at least 60% of your audience until the very end, you’ll set a benchmark for success.
One of the reasons we’ve been able to survive in such a competitive market is because we write our own script for video we produce and these videos convert viewers into buyers. Done correctly, you’ll enjoy increased profits as well as adding to your lead list. Producing a video is a small investment in your business. Choose a professional carefully and who knows the market and can work with you long term.