Hey, ya’ll! I decided I’d go ahead and make this little post here. (Not much of an intro, but whatever !) Recently, I’ve been spending more time on the forum, replying to posts and offering others my opinions on how they can improve their gigs, and I realized I really wasn’t taking my own advice on alot of things.
I think this stems from me having a teach mindset, but I decided to take a hard look at my own gigs for a change, and started implementing a few things, and well, I figured I’d share some of what I’m trying with you. Here we GO !
Remaking visuals for my gigs. This month, I looked at my gig images, and none of them screamed “I know what I’m doing!”. I had a ramshackle assortment of different fonts, colors, textures, and frankly, it was a hot mess ! This upgrade is ongoing while I work out some other tweaks, but strides are being made to create a cohesive look, which is super exciting! I explored color theory and color psychology to pin down the message I wanted to send buyers, things that would evoke the kind of emotions and thoughts I wanted them to have about me.
Taking better photos to begin with! This actually ties into the above, but recently, I was lent a REALLY nice DSLR camera, and it’s HEAVY- like really heavy, I’m not kidding . While the thought of me heroically hefting my camera in the name of good photography sounds appealing, the thought of my arms screaming in agony does not. So, I allocated a good chunk of my budget to getting a tripod. I’m also making myself a photography light box that will elevate my photos even more with great lighting- and bonus, I will no longer have to over-edit to get a decent image.
Rewriting my gigs’ copy. I tend to over-explain things ( this post had a ton of filler before I hacked at it to make something readable ). I was using my teacher voice, when I should have been using my negotiator voice to tell my buyers more of what value they’re getting, as opposed to telling them how I do it. Generally, people buy a service because they’d rather pay me, then have to learn it themselves.
Throughout the process of renovating my gigs and profile, I’m trying to approach things more holistically, bringing things together slowly so that I remain consistent and can easily track results. I realized it’s not enough for me to read the forum, take classes, and ask for advice- the research without the action, is wasted time.
So, what are you actively doing to update, improve and add value to your gigs and profile? Are you upgrading to better equipment, making edits, doing a better job of tracking data and analytics? Making buyer personas and implementing new ideas or adding new extras to existing gigs? I’d love to hear them! Happy freelancing!!!