Brief is a list of questions that help the graphic designer to understand the client, and the client is available to lay out his idea
It is an assistant that saves time and helps in creating the perfect design.
What should be in the brief?
/ Name, slogan, short description of the company or your activity. What features, values.
/Who are your customers (gender, age, what they do) / logo Specifications: style, color, shape, language, etc.
/Must have examples of logos you like and
In short, these are the main reasons you should
make a technical specification. Or the designer himself sends you his brief which you fill out.