Fiverr Forum

What is a good impressions / clicks ratio (CTR)?


So what do you guys think is a good ratio between impressions and clicks (click through rate)? Some of my gigs have a CTR of 2% and others 15%. Also, what click through rate percentage do you guys have?


Redd: And something to bear in mind when people are looking at conversions is a lot of people have a conversion rate that – they might consider it fairly low, like somewhere around like a three or four or five percent. That’s actually fairly high and pretty standard. So if you feel like your conversion rate is low and it’s over two percent, then you’re doing actually pretty well.

Ryan: Right, and I think there’s a lot of other factors. I think people get down on conversion rate only but there are other things you can look at to improve other than just conversion rate to make more sales.