Many of them think it is actually the Gig that devotes a buyer to place an order. Thus we all are involved in makeover our gig only. In my understanding, it works only while a buyer directly knows where to get the service from or looks for experienced sellers. But what matters when you are attending a buyer requests? I guess it is the cover letter or offer letter. Also, it is very important for us, especially who are new sellers. As a new seller, I do not expect more sell through direct clicks thus I always try to attain as many buyer requests as possible (10 for a day) and like my practice others are also doing this. In fact, many of them can be level sellers. I guess with them my point of competitive advantage is my offer Letter.
What an offer letter must include:
- Start with a “thanks”
- Make the buyer realize that you understand his requirements and can deliver the work.
- Why the buyer should hire you?
- Give a glimpse of your working experience or Portfolio.
- Divert the buyer toward the private message.
Hope the article will help you to some extent. Even if you have further suggestions please feel free to share.