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What is this type animation called? I can't find a designer because of this

Hi All,

I am looking for an 2D animation with no music and no voice. I have a script.
The animation like what I am looking for can be found here: https://www.scaleapi.com/. I want to look for a designer that can create this for me but I do not know what it is called. :-X
All I get when searching and posting a job are designers that create explainer videos, which is not what I want.

I want an interactive animation; icons animate when hovered.
The animation must have selectable text! It cannot be a video.

Is this created with flash? after effects?

Any help is greatly appreciated. Thanks!!