I think this is just a bit of an exaggeration.
Conversion rates are a metric that everyone should take seriously. I would also assume that Fiverr does take into account conversion rates when it comes to gig placements.
In real life, if you had three people on a sales floor, you would pay close attention to conversion rates. If Bill and Bob make several sales a day but Joe makes just one sale a week, I’d want to know why this is, even if Joe does bring in high-value clients. A lower conversion rate would mean that something Joe is doing is putting off a lot of leads who might be walking out my door with a negative impression about my brand.
That is a clumsy analogy, However, conversion metrics do carry a lot of weight in digital marketing.
It is if you need to make money to keep the lights on!
No conversions means no sales and no money in the bank. This means you are doing something wrong. You could be selling something there is no market demand for. You could be marketing your product poorly. Whatever the problem is, you need to address it.
It is not really possible to calculate your conversion rate on Fiverr. However, you should be making sure that you try to convert as many messages you get in your inbox into sales.
This is a very crude way of looking at it. However, this is the main way you can directly improve your conversion rate.
This doesn’t just mean trying to sell hard. This means looking at why people don’t buy from you.
If you offer a service like a single 1-page web design and people keep messaging asking if you can build them a Shopify store, you consider how you can adapt your business. Clearly there is a demand for Shopify stores. You, therefore, look at whether you can offer this service. If you can, you start converting more leads into sales. If you can’t, you look at how to tweak your existing gig description to make sure you are targeting the right market.
My goal is to convert 6 out of every 10 messages into sales. This isn’t always possible. However, I consider this pretty healthy.