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Which should be the conversion rate?


jenny_31

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It doesn’t matter much at all what it is. So much depends on how much competition there is. Also the most important thing when you get a sale is if the buyer also orders extras. If your impressions are low you need a higher conversion rate to make sales. There are much more important things.
I wouldn’t think about the conversion rate unless it was much less than 2% in which case it’s time to improve your gig.

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Conversion ratio can tell you a number of things, but the most useful thing you can take from it is effectiveness of your ad copy. Generally speaking, if you have good ad copy that does an effective job of capturing attention and steering buyers toward a sale, then your conversion ratio will be higher. If your conversion ratio is low and you’re not swamped in work, then this means you need to optimize your gig and re-write your ad copy.

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  • 6 months later...

The only thing it shows is how targeted the traffic too your gig is. That’s all.
If you paste your gig URL in a forum post on a tripple x-rated adult website you will have thousands of visitors and zero sales, because you targeted the wrong audience.

If you target the right audience your conversion rate will be higher.

Once you have the right visitors, it can be an indicator if your gig description a.s.o. is appealing enough.

However, don’t stare you blind on that number.

That is all.

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