Side note: Ratings can be helpful. I want as many as I can get.
That said, the real mark of success is if those clients order again and/or recommend you to someone else. That means you’re making some money AND repeat clients value your work enough to invest again.
Over time repeat buyers are far easier to deal with, take less time before they order, so you make more with less time on each order. I love new clients, but in practice they often require a higher investment in time before they start. (Understandably, they want to be sure my gig fits their needs. They don’t know me, so they are taking a small chance…)
I like the ratings, but I work for repeat clients. (Provide great value no matter how much you charge, they will return.)