Last year, I had a bit of an attitude problem. I wanted to make more money per order, I was tired of only getting $5 for some orders plus all the additional drama some orders create.
So I decided to increase my prices and at first it was exciting, it’s nice to make $10 from one order instead of $5, or when one order is worth $20 or even $40.
However, my sales didn’t go up, and now I realize that it’s better to get more customers for less and hope that some of them become repeat clients, versus working less for more.
Now don’t get me wrong, I’m not going to do more for $5, and some of my gigs are still at $10 because there are some things I can’t do for $5. It’s simply that sometimes it’s better to be a Walmart with long lines vs. a a fine boutique with no customers.
Sometimes you can price yourself out of a market. I know I did. Think about it, who’s going to pay $20 for a LinkedIn summary? Nobody. Yet at $10, I got one order today after weeks of nothing.
I’ve discovered that charging less helps people pay a little more, and maybe people won’t have unrealistic expectations because they’re not paying too much. If they do, maybe it won’t hurt so much to give them a refund.
Long ago, I had a fantasy of someday charging a $50 minimum per order and making $400 a day with just 8 orders a day, which is $320 after Fiverr’s 20%. But now I know better, there are very few sellers that can get away with that, the market just isn’t there. You can’t be a fine boutique when the people want Walmart.
So this year, I’m going back to lower prices. I’m also going to read all my gig descriptions and see if I’m sounding unfriendly.
People tell me I have an attitude, maybe they’re right. I refuse to be a slave of the customer, but that doesn’t mean I have to insult him before he orders.
If I get too many orders, maybe I can raise the one-day delivery price, but for everything else, I will keep my prices low.