Are you about to create a post about having no orders? Are bills piling up? Can you not afford to feed your children because of the downfall of your Fiverr career? If so, self pity will get you nowhere. What you need to do instead is take action.
Last month was my worst month on Fiverr ever. This includes my initial time as a new seller back in 2014. I’m also going to just say it. When you start working on Fiverr and are successful, you often find that Fiverr starts to make up the bulk of your freelance income.
It doesn’t matter how much you diversify. When one platform or revenue stream starts taking up the bulk of your time, you devote more time to it and others fall by the wayside.
My original moneymaker when I started freelancing as not Fiverr. Now, I make zero on that platform because of how much my focus eventually switched to Fiverr. This being the case, having the Fiverr income tap turn off can be a problem.
Because I need Fiverr to pay my rent, wear clothes, and stop my dogs from starving and trying to eat me, last month was very unpleasant. However, it was also my best month on Fiverr for a lot of non-financial reasons.
Having almost zero orders, August 2019 forced me to stand back and look at everything I do on Fiverr. When I did that, I was in shock. My gig images and videos were absolutely rubbish. While they once had been, my gigs were not optimized for the Fiverr search. To make matters worse, I couldn’t even read my gig descriptions and see the value in what I was offering.
I had also lost levels and to be honest, it was my fault.
In short, I had been lazy. Fiverr had changed a lot of things (think the fabled algorithm). However, I’d pretty much-ignored drops in new clients for months, by cruise controlling along on old-time repeat buyers. In that time, I should have been evolving my business but I hadn’t been. - So what did I do?
To be honest, I’d put off updating my gigs for years because I know that this can make gigs disappear from the search. In this case, it finally took having no orders to spur me to do this. However, I didn’t do it overnight.
First, I started exploring the Fiverr search and trending writing niches off-Fiverr. This took me over a week. During this time, I identified new niches to create gigs in and new categories to reposition my existing gigs in.
After this, I decided to revamp my gig images and videos. To do this, I spent another week researching different design styles.
My goal was to create images which entice people to click my gigs when they see them. When I discovered a style I liked, I then decided to try and make my gig images kind of uniform. When people see my gig images, I want people to realize that they are familiar to my kind of brand on Fiverr.
Next, (and this might be shock horror to some people), I increased my prices. I didn’t just up my price point though. Instead, I built-in new components into what I offer to add value. I also didn’t up the price or revamp the appearance of two reasonably selling gigs to do a kind of split test between raised as opposed to old prices.
Lastly, I started developing a marketing strategy, I say started to, as I haven’t actually put this into action yet.
As a result of all of the above, I received zero new orders. That is until at the start of September. Then I suddenly started getting messages from new buyers. Then I started getting orders. Then I started getting more orders. Then as of yesterday, my sales per month finally went up for the first time since May.
Curiously, the gigs which I did not increase the prices of or change in any way are now my most poorly performing. I can also safely say that despite a mere $5 price increase, I am attracting a higher tier of buyers.
So, what does this mean for you?
Basically, you need to realize that you have a problem. - Yes, it’s you. You are the reason you are not selling. You have got too accustomed to living off regular buyers. You haven’t spent literal weeks analyzing the search and tailoring your gigs and images and videos to attract buyers. Neither have you stood back and said to yourself, "okay, this worked before, but what I’m doing doesn’t work anymore, I need to do something about this."
My big gig revamp took me weeks, not a day, and it wasn’t the result of a forum post saying " help, I have no sells." Neither were the results immediate, However, I did get the results I wanted.
The only question is, will you?