Transcriptions of podcasts are very important and useful as they:
Improve your SEO- persons will come across your episodes via your keywords. If you have great content, they will stick around more.
Provide a place for backlinks- it’s much easier to reference a podcast and link back to a transcribed version of it. Persons can still listen to the whole episode, but if they only have a few free minutes, they can cite a certain section.
Allow everyone to access your content- persons with hearing impairments will be able to get access to your content. Non-native speakers and even persons who suffer from auditory neuropathy spectrum disorder may have trouble following a fast conversation. Transcriptions provide an avenue for them to absorb everything you’re putting out.
Build thought leadership: You’re saying amazing things on your podcast – maybe even quote-worthy things! If your thoughts are already written out, it’s that much simpler for someone to quote you. What is better? You’re getting a referral from another industry leader anytime you’re quoted.
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