Still doubting if you should do video?
These 4 tips will show you why you should start investing in video content.
Did you know that including video on a landing page can increase conversions by 80%!?! Watching a great promotional video can absolutely influence buying behavior and persuade a visitor to convert into a lead (or a lead to convert into a customer!)
INCREASE OPEN RATE E-MAIL MARKETING
Just using “video” in your subject line can increase open rates and decrease unsubscribe rates. Video in an email leads to a 200-300% increase in click- through rate. Great if you’re demonstrating how to use your product or express something that you just can’t get across with the same impact through the written word. Make use of it!
SEARCH ENGINES LOVE VIDEO
Search engines are looking for content that engages viewers. YouTube is the second largest search engine behind Google. If you put your video on YouTube as well as your website, your visibility and opportunity to show up in search is greatly greatly increased. Maximize exposure by promoting your video via social media.
VIDEO ENCOURAGES SHARING
We live a time it’s all about video. 92% of mobile video consumers share videos with others. Jump in to show what your product/brand really is all about and build loyal fans who will turn into customers.
Start growing your business with video!
Not only on your website/landing page but also on your social media!