Fiverr certainly seems to be trying very hard to reinvent itself lately with all the recent updates and changes like buying out AND CO, introducing Business Tools, and weeding out the good ol’ fun gigs… which leaves me wondering: will Fiverr ever change its name?
They’re obviously trying to encourage higher-priced gigs nowadays - which is great and all - but I really don’t see how the word fiverr is ever going to lose its cheapskate connotations. Even the phrase ‘Fiverr Pro’ has always sounded off to me. At the same time they of course may want to stick to their roots and since fiverr is pretty mainstream nowadays I can see how a name-change could be an absolute disaster…
It’s a rather interesting branding dilemma, and I’m really looking forward to see where their PR/marketing teams go with this.
So what do you think - should Fiverr be re-named?
P.S. one thing I’m sure about tho - that logo is way past its prime. ChunkFive may have been a great font choice back when the main premise was cheap gigs for $5, but nothing about it looks premium or upmarket!