I would chalk that up to seasonal variations.
If you listen to FIverrcast, they discuss that many times.
Another thing that many Forum users might not be aware of is that transcripts for many episodes are available via the Fiverr blog.
With 48 episodes out, Fiverr covers most topics that might be of interest to you.
I performed a cursory search and believe that episode 29 might be of use to you in this context:
I invite you to study the Fiverrcast transcripts and then post a quote from the transcripts for Fiverr that best answers your questions.
For example, here’s a quote about conversion rates:
So for example, if you had 100 Gig clicks and one person ordered, you would have a one percent conversion rate or be at five. It would be a five percent conversion rate. All of these metrics are in the last 30 days.
Redd: And something to bear in mind when people are looking at conversions is a lot of people have a conversion rate that – they might consider it fairly low, like somewhere around like a three or four or five percent. That’s actually fairly high and pretty standard. So if you feel like your conversion rate is low and it’s over two percent, then you’re doing actually pretty well.
Here’s another quote that may be on point here:
The main thing that I do is I write down at the end of every month what – how much I have earned that month and then I look and see if I actually took any days off that month, remove them from the number and then factor that out so that I know exactly how much money I made per day because there are different amounts of days in different months. It gives me an idea of whether or not this particular month was honestly better than last month because I can see whether or not my per day income has increased and that’s how I also factor what kind of impact it would have if I decided to take time off.
So I have that and then I have another notebook where I literally track for every single day of the week how many orders I received that day and the reason I do that is because I can basically say, OK, today is Tuesday. Today I normally get about 35 orders but today, I’ve only gotten 22 orders. I can go back through and look at all of my Tuesdays and see when like – when that trend occurred and it’s basically a way for me to keep on track and not drive myself crazy by seeing whether or not I’m getting more orders than normal or less orders than normal.
I can kind of go through and look at a representative trend. I’m personally very into seeing how I’m performing on a day to day, week to week, month to month, year to year basis. So yeah, paper, pencil, that’s me. I’m really dull. So Adam, what do you do?
Adam: So I have two elements to mine. I have the tracking of revenues like you’re doing. Then I have the tracking of orders live so to speak. So for the tracking of revenues, what I actually do is each month I go to the revenues page and I export, usually export via CSV the amount cleared inside the previous month.
Then I put that into an Excel spreadsheet, count it all up and get the summary and then I basically – I don’t cross-reference that from the month before because I understand that there are different trends throughout different times of the year. Like January is normally quieter for me than November, et cetera.
So, to sum up, be sure to take advantage of all the tools Fiverr offers, including the Blog, Forum, Academy, and Podcast.