The other day I contributed to a forum post originated by a seller who was wanting to know why they weren’t getting any sales after six months on Fiverr. I was intrigued. A quick look at their seller profile, gig titles and descriptions held some clues…
Very low level of English, basic grammar errors, phrases that made no sense, famous brandnames that were spelled incorrectly, other misspelt and mangled words, odd punctuation, and I don’t think the seller knew how to use upper and lowercase letters. To me it shouted: Do not hire me. If you do, I will get your job wrong. I should add that the seller was selling services around video graphics and text.
I offered a gentle appraisal suggesting that the seller look again at their profile, and I offered some suggestions around the use of spellings and the importance of getting the names of some of the most famous brandnames in the world correct. The basics. I am certain I wasn’t patronising. I would even say I was enthusiastic and encouraging.
While my post was ignored, other posts about responding to as many buyer requests as possible and staying online for as log as possible, along with other such nonsense, were all enthusiastically endorsed by other people, with the seller thanking everyone else apart from me.
Now, don’t get me wrong, I’m not sulking. But it got me thinking how some sellers don’t realise the importance of getting their profiles accurate. After all, our profile is our shop window, it’s our sales pitch etc. In this example, so many things were wrong - but the seller, and other respondents were blind to it - completely missing the obvious.
The reason the seller wasn’t getting any sales is because his profile and what he was offering made little or no sense. Why would you buy such a service? You wouldn’t.
But tonight when I saw a similar request for help from a different seller, I was again intrigued - but this time I stopped myself from replying. My experience of the other day simply reminded me of the old saying - you can lead a horse to water, but you can’t make it drink.
Unless you get the basics right, you’re not going to make any sales.